We don't build websites.
We build weapons.
Digital armory for brands that refuse to blend in. Everything we touch becomes dangerous.
Case Files
AI-powered phone system that answers contractor calls 24/7, captures leads, and texts customers back in 60 seconds. We built the product, the brand, and the site. Voice AI, workflow automation, CRM integration, SMS confirmations. The whole machine. This is what happens when engineering meets marketing.
View project →Colombian industrial 3D printing company serving multinational plants. Colgate Palmolive case study: 3,235 parts printed, $657K USD in savings. We extracted brand colors and typography from their corporate manual, rebuilt the logo as a clean transparent PNG, and built a Spanish-language site that speaks to plant engineers. Poppins font, brand yellow on dark grays. B2B industrial, zero fluff.
View project →18K-follower tattoo artist in LA. Black and grey realism, Chicano influences. We matched the energy: Teko font, Marathon blue, dark theme, lion hero. Every design decision traced back to his IG grid, his logo script, his culture. Not what we thought looked good. What his patterns predicted he'd choose.
View project →LA's top mobile nail service. 235 Yelp reviews. Didone serif logo meant Playfair Display headings. Rose gold accent from her warm-toned IG grid. White body with black header so the white logo pops. Real reviews pulled and styled as editorial pull quotes. The site matches the brand she already built.
View project →SFV nail tech specializing in detailed nail art. Dark luxury aesthetic with gold accents. Built before our full deep-stalk process, but still custom, still unique. Every site is personality-first. No two look alike.
View project →Mother-daughter salon in Palmdale. 4.9 stars, zero negatives. We pulled every review, every photo, every signal from their brand and built a site that feels like walking into their chair. Montserrat type, magenta accent pulled from their powder explosion logo, collage hero showcasing three hair transformations. Pattern-driven. Zero templates.
View project →Sherman Oaks esthetician specializing in lash extensions and holistic facials. Featured in VoyageLA Magazine. We derived the entire aesthetic from her price list image: Cinzel font for that art deco elegance, warm taupe palette, frosted glass overlays. Acuity scheduling embedded directly. Self care is the best care.
View project →Classic San Fernando Valley barbershop. Old school cuts, new school presence. We built a site that respects the craft: clean lines, vintage aesthetic, mobile-first booking. No flashy animations, no gimmicks. Just the work.
View project →Mobile med spa bringing luxury aesthetics to your door. Botox, fillers, IV therapy. We built premium: clean whites, medical credibility, service focus. The site does one job: get bookings. Everything else is noise.
View project →LA hairstylist with serious range. Color, cuts, extensions. We matched the versatility with a gallery-forward design that lets the work speak. Clean typography, warm tones, easy booking. Sometimes the best design is getting out of the way.
View project →Services
Not templates. Not themes. Bespoke digital experiences built from scratch. Every pixel intentional, every interaction considered. Sites that make your competitors uncomfortable.
We design the systems behind the curtain. Voice agents, workflow engines, CRM pipelines, automated follow-ups. Not off-the-shelf tools stitched together. Custom-built infrastructure that runs your operations while you focus on the work. If it can be automated, we've probably already built it for someone.
We don't do "content calendars." We build brand architectures. Positioning, voice, visual identity, and growth systems that compound. Strategy that makes advertising unnecessary.
The Story
We don't advertise. We don't cold call. We don't beg for attention in your inbox. If you're here, someone sent you. That's how it works. That's how it's always worked.
Paper St exists for a specific kind of client. The ones who understand that the most powerful marketing doesn't look like marketing at all. We build systems, not campaigns. We create gravity, not noise. If you need someone to explain why that matters, we're not the right fit.
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